See MoreTaylor Media Communication students complete professional projects that go beyond the
classroom. For production students, these are typically promotional, marketing, training and
entertainment video pieces used by corporate and nonprofit groups. For
example, students and faculty produced a Homeland Security DVD that garnered several national awards. For public relations students, these are often media campaigns designed to help an organization brand themselves and better communicate their mission.
The Producing for Clients class is an advanced production course that breaks the class into teams consisting of a producer, a director and an editor. One team produced a promotional piece for The Viewfinder Project, an Indianapolis-based nonprofit that uses photography to help kids "see life differently." The production team assessed the client's needs, pitched several possible creative approaches, received the client's approval, and went into production and post-production. The resulting project already has won multiple awards.
Taylor video clients have included Remedy.fm, Via Credit Union, The Salvation Army, Department of Homeland Security, Crescent Project, Upward Soccer, the Center for Research & Innovation, the Grant County Economic Growth Council, The Viewfinder Project, Creative Dining Services, Taylor's men's basketball team, and Taylor's class of 1964.
Producing
public relations campaigns for clients is another aspect of our
interaction with outside organizations. Students in several P.R. classes
put theory to the test when they create multi-faceted campaigns
including logos, websites, promotional materials, commercials, and
special events. Students in last year's P.R. Writing and Production
class were thrilled to learn that the grant proposal they wrote on behalf of a
client was funded! Students in the P.R. Campaigns class won a
national award, the Marcom, for their professional work on behalf of
clients.